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ISSN : 1598-7248 (Print)
ISSN : 2234-6473 (Online)
Industrial Engineering & Management Systems Vol.17 No.2 pp.341-349
DOI : https://doi.org/10.7232/iems.2018.17.2.341

Effects of Four Self-Congruity Dimensions on the Evaluation of Newspaper Brands as Inconspicuous Products

Ji-Hern Kim*
School of Business, Sejong University, Seoul, Republic of Korea
* Corresponding Author, E-mail: jihern@sejong.ac.kr

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